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This is a really good video. Not only is it really creative visually (I wish I would have thought of the book idea and I might rip it off), it’s compelling—because of  great storytelling. At the same time, almost in a sneaky way, it’s a product demo. By the end of the video, you know how to use their web site. Brilliant! It inspires me to want to figure out how to tell better stories in more creative ways.

Side note: THE COMMON seems like a great idea and good organization to be involved with. I am going to check it out…