Michael Jordan Performance Art
This is a recent performance art tribute to Michael Jordan created by Gatorade. I thought this was a very creative and well executed tribute to MJ, who is set to become inducted into the basketball hall of fame in September.
We are seeing this more and more—instead of just selling us stuff by telling us about their products, companies are creating experiences that people will talk about. I think for many of us who put together gatherings, we need to push ourselves creatively to not just proclaiming our messages, but to craft experiences that people will participate in and dialog about.
