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Mark wrote a couple of weeks ago about whether most people need anything other than Facebook or Twitter. Others seem to be asking the same kinds of questions.

Church Marketing Sucks posted some thoughts recently about what was more important for churches: to have a web site, or a unified web strategy using available social media tools like Facebook, Twitter, and Ustream.

In the middle of the comments section was a link to something new that Skittles (the candy) is doing. If you go to skittles.com right now, you’ll be asked to enter your birth date. After that, you’ll be moved directly to the Wikipedia entry about Skittles. Above the page is a little widget-like window which allows you navigate using similar categories as other websites (home, products, media, contact, etc.)

Except, instead of of navigating around a Skittles-designed site, you navigate around a bunch of social media outlets that feature content about Skittles.

In essence, Skittles is experimenting with not having a web site, and instead having a really creative web strategy.

This entry was posted on 12/23/2009 at 8:00 am and is filed under communication, marketing . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.