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This morning I attended a workshop facilitated by web developer John Saddington and North Point Church’s middle school director Tom Shefchunas. The goal of the time was to help church leaders start and maintain a blog.

Rather than walking through the technology of blogs, John and Tom spent the time asking leaders to consider big picture questions: Why do you want to start a blog? What values are driving your desire to blog? Who is your audience? How often can you realistically post?

What was Tom’s reason for starting a blog? He felt like by NOT sharing any of his learnings with others, he was “hoarding experiences”. He encouraged leaders to think first about how they want to help others in general, whether they end up blogging or not.

I appreciated the focus on values as the starting place. I’ve met a lot of church leaders who are dying to get going with blogging and social media, which I love. But many of them haven’t considered why; they just think they “should”.

Although we’ve been blogging for over a year now, the workshop was a great reminder to me to first consider how I want to help others, then figure out how social media can help in that effort.

This entry was posted on 04/28/2010 at 9:58 am and is filed under communication, technology . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.