Archive for the communication Category

INFOGRAPHIC – how long should your post, url, blog, podcast, be?

Posted in communication, marketing, technology on 10/27/2014 by mark novelli


Happy 30th Birthday Mac!

Posted in communication, creativity, technology on 01/26/2014 by mark novelli

Infographic – the way we think about charity is dead wrong

Posted in communication on 09/04/2013 by mark novelli


Adults vs Teens – Social Media usage

Posted in communication, technology on 08/27/2013 by mark novelli


How American Teens Communicate

Posted in communication, culture, technology on 07/01/2013 by mark novelli


The State of Social Media

Posted in communication, technology on 05/27/2013 by mark novelli


White space in design = comprehension, satisfaction

Posted in communication, creativity, learning on 02/20/2013 by mark novelli

Ran across this post from artist friend Paul Soupiset’s blog that he wrote a while back. Good stuff!

Well designed pages with ample margins and leading = reading comprehension, satisfaction.


Margin white space affected both reading speed and comprehension; participants read the Margin text slower, but comprehended more than the No Margin text. In general, the results favored the use of Margins. The manipulation of Leading did not seem to impact reading performance, but did result in lower satisfaction with the layout and perceived eyestrain when paired with No Margins. Forty-seven percent of participants chose the Margins, Optimal Leading layout as their favorite, while 50% of the participants chose the No Margins, Sub-Optimal Leading text as their least favorite.


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