Archive for the marketing Category

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Is Marketing is Dead?

Posted in marketing on 09/13/2011 by mark novelli

 

Love this post by Michael Hyatt about how marketing is maybe not dead, but drastically changing. He bases his thoughts on Seth Godin’s book Tribes. I agree with Michael that it is a must read if you are serious about building an enduring career as a creative.

Here are some highlights:

  1. Discover your passion. Marketing is the act of sharing what you are passionate about. Nothing more. Nothing less.
  2. Volunteer to lead. Marketing is really about leading people who already want to follow. They just need a leader to take them where they already want to go.
  3. Be generous. The old marketing was about taking from people. As it turns out, “It is more blessed to give than to receive” (see Acts 20:35) is a brilliant marketing strategy. When you lead by serving and by giving, people follow.
  4. Provide a way to communicate. People need a way to communicate. They need a way to share their stories.
Thanks to Michael Hyatt for this reminder. I am really thinking through what this means for IMAGO.

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Very creative use of a QR code!

Posted in communication, marketing on 07/05/2011 by mark novelli

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Angry Birds Live

Posted in creativity, marketing on 06/28/2011 by mark novelli

This is pretty creative viral marketing. I love Angry Birds, but not as much as my sons. They flipped when they saw this video.

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“Fool Me Once….”

Posted in communication, culture, marketing on 06/20/2011 by Kelly Dolan

I’m continually surprised by how popular marketing campaigns disguised as viral videos are. In most cases, the videos spread because people though they were real, only to later find out they were ads. (I know I’ve been fooled by a few of them.)

I do wonder whether this fairly new form of marketing is sustainable, or if as the novelty wears off, consumers will start feeling like they’re being duped by marketers, rather than being cleverly marketed to.

At the same time, many of them are really creative. And trying to answer the “is or isn’t it real?” question can be really fun.

Any personal favorites of yours? If so, post in the comments section.

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Creative Marketing from Honda

Posted in communication, creativity, marketing on 06/16/2011 by mark novelli

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Five Essential Social Media Tips For Non-Profits

Posted in communication, marketing on 11/03/2010 by mark novelli

I think this is a very helpful and though provoking article from VIRAL BLOG that I think all of those involved with non-profits should read.

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How media changes politics

Posted in culture, marketing on 11/01/2010 by mark novelli
It seems like this year I am getting more negative mail from politicians and seeing (or fast-forwarding through) more negative campaign ads than ever before. It feels like A LOT more. The whole campaign process feels icky.
Seth Godin recently posted about how media changes politics. This helped make sense for me what might be happening.
I am going to vote, but just so you know, the negative ads don’t make me want vote for someone. Politicians need to realize that this is a dying tactic.

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Starbucks brilliant digital marketing strategy

Posted in communication, marketing on 08/18/2010 by mark novelli

Interesting presentation by the director for digital of Starbucks. They have 10 million Facebook fans and are the #1 engaged brand online. There is some great thinking going on over there that I think apply to a wide range of organizations.

A few highlights – I feel like I could do a blog post on each of them:

  • It’s about relationships (human connection), not marketing
  • social fits within a larger digital, integrated strategy
  • build a coalition / thoughtfully deputize
  • Become a content archeologist
  • Enabling personalization
  • Relevant mobile experiences

Here is a link to a full video of the presentation

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Leveraging Marketing for Good

Posted in creativity, marketing, technology on 03/16/2010 by Kelly Dolan


Have you heard about Pepsi’s Refresh Everything project?

Basically, you submit an idea you have to do something good, and people can vote for their favorite ideas on Pepsi’s site. The company is giving away about $1 million a month to some great causes.

The cynic in me says this is Pepsi simply finding a way to make their brand more popular. The optimist says there’s some folks at Pepsi who truly want to leverage the power of their brand to bring about some change in the world.

Whatever the case, it’s a great example of the ways social media is helping/forcing companies to re-approach the way they do business.


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I Want to Be More Considerate of My Online Friends + Followers

Posted in communication, marketing, technology on 02/22/2010 by Kelly Dolan


For a while now, I’ve been wondering about the value + drawbacks of having my Twitter tweets feed directly into my Facebook status updates. I’ve currently got it set up so that my personal account feeds every tweet to Facebook. When we tweet from @imagocommunity, we selectively choose which tweets show up in Facebook.

Last night, I saw this great site, Unlink Your Feeds, that builds a nice case for stopping this sort of thing. The gist is that when we (anybody looking to communicate with others) have one social media service funneling into another, we’re cluttering the web, making people read things twice, and not considerately communicating to each audience the way they most prefer.

It was a great reminder to me that even online, there’s a way to communicate care and concern for those you’re building relationships with. Authors, event marketers, anybody building their tribe … we probably all need to consider and eventually answer the questions this site raises.

What do you think? What’s your current strategy? Does the way IMAGO communicates on Twitter and Facebook serve you? How can we be better?


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