A recent study found that 20 somethings (digital natives) switched media (from smart phone to tv to tablet to computer and back, etc). about 27 times per non-working hour. This is 35% more than older “digital immigrants”.
The article explores what this might mean for advertisers. The question it raised in me is, what does this mean for teachers and media creators?
It also reminded me of this scene from Portlandia.
Read the full story here.
[ht: michael novelli]
Just ran across this site by Subaru. You answer some questions about your first car, type in your story (and can narrate it too), pick a soundtrack and it creates an animation of your story! Pretty cool and creative marketing idea. Not sure I know a ton more about Subaru or am more interested in buying one, but I had a lot of fun making this. On the other side, I AM talking about Subaru – that probably counts for something, right? Here is my video – now go make your own!
Love this post by Michael Hyatt about how marketing is maybe not dead, but drastically changing. He bases his thoughts on Seth Godin’s book Tribes. I agree with Michael that it is a must read if you are serious about building an enduring career as a creative.
Here are some highlights:
This is pretty creative viral marketing. I love Angry Birds, but not as much as my sons. They flipped when they saw this video.
I’m continually surprised by how popular marketing campaigns disguised as viral videos are. In most cases, the videos spread because people though they were real, only to later find out they were ads. (I know I’ve been fooled by a few of them.)
I do wonder whether this fairly new form of marketing is sustainable, or if as the novelty wears off, consumers will start feeling like they’re being duped by marketers, rather than being cleverly marketed to.
At the same time, many of them are really creative. And trying to answer the “is or isn’t it real?” question can be really fun.
Any personal favorites of yours? If so, post in the comments section.
I think this is a very helpful and though provoking article from VIRAL BLOG that I think all of those involved with non-profits should read.
Interesting presentation by the director for digital of Starbucks. They have 10 million Facebook fans and are the #1 engaged brand online. There is some great thinking going on over there that I think apply to a wide range of organizations.
A few highlights – I feel like I could do a blog post on each of them:
Here is a link to a full video of the presentation
