A recent study found that 20 somethings (digital natives) switched media (from smart phone to tv to tablet to computer and back, etc). about 27 times per non-working hour. This is 35% more than older “digital immigrants”.
The article explores what this might mean for advertisers. The question it raised in me is, what does this mean for teachers and media creators?
It also reminded me of this scene from Portlandia.
Read the full story here.
[ht: michael novelli]