Archive for the story Category
Great thoughts (again) from Seth Godin. These questions could help guide almost any client conversation (and others) when deciding on what story to tell:
Three questions to ask your marketing team
(or your business development team, your fundraising team or your pr folks)…
1. Who are you trying to reach?
If you say you are trying to reach everyone, I’ll know you’re likely to reach no one. How specifically can you identify the psychographics, worldview and needs of the people we seek to change?
2. Why do they decide to support us?
In order to earn the donation, make the sale, generate the buzz, we need to change people somehow. When we change them, what happens? What story do they tell themselves?
3. What do you need in order to make this happen more often?
What resources, tools or facts need to be present for this to work for you? What do we have to change about our products, our services or our people? How do you know?
Fascinating story about a project called Significant Objects.
- Joshua Glenn and Rob Walker bought objects from thrift-stores and garage sales, then enlisted world-class writers to invent stories about the objects.
- The objects were then sold on eBay using the newly written fictional stories (it was made obvious to buyers that the stories were fictional).
- The objects sold for 2700% more than Walker and Glenn paid for them.
[HT: M BOOTH]
22 rules of storytelling written by Pixar story artist Emma Coats illustrated in Lego by Alex Eylar. [HT: slacktory.com]