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Incredible mobile technology stats

Posted in technology on 05/30/2012 by mark novelli

I am always a little skeptical of stats – but these caught my attention:

There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)
It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org, 2011)
91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)
9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)

Read the full article HERE at Viral Blog.

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20 somethings switch media 27 times per hour

Posted in marketing, technology on 04/11/2012 by mark novelli

A recent study found that 20 somethings (digital natives) switched media (from smart phone to tv to tablet to computer and back, etc). about 27 times per non-working hour. This is 35% more than older “digital immigrants”.

The article explores what this might mean for advertisers. The question it raised in me is, what does this mean for teachers and media creators?

It also reminded me of this scene from Portlandia.

Read the full story here.

[ht: michael novelli]

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Are we trying to fit old things into the new form?

Posted in communication, culture, technology on 01/27/2012 by mark novelli

Interesting thoughts from Marshall McLuhan.

“When any new form comes into the foreground of things, we naturally look at it through the old stereos. We can’t help that. This is normal, and we’re still trying to see how will our previous forms of political and educational patterns persist under television. We’re just trying to fit the old things into the new form, instead of asking what is the new form going to do to all the assumptions we had before.”

How might this apply to the internet? To the way we gather?

[HT: Michael Novelli]

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Is Social Media Ruining Our Minds?

Posted in technology, Uncategorized on 01/21/2012 by mark novelli

I found this intereseting infographic about effects of Social Media. I believe that there are some huge changes going on in us as a result of social media. I have noticed a change in myself. I am not sure about some of the validity of the statistics on this infographic, but it certainly raises some good discussion. What do you think?

[Source: assistedlivingtoday]

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Genius Bar Secrets

Posted in culture, technology on 01/11/2012 by mark novelli

I love apple products, as I know many of you do. I have often told family members when considering buying competeing products, that apple’s customer service was as an incredibly valuable factor to consider. I believe that apple is unmatched in this department, and this has been a huge part of their success.

My brother Michael passed along this article about how to get the most of your trip to the genus bar. Here is my summary:

1. Be honest, especially about water damage – they will know.

2. A manager can exercise “one-time exception” and replace an item regardless of the circumstances, s0 be nice!

3. A Genius can replace a device up to 45 days after the warranty expires

4. If you have battery issues and are out of warranty, apple replaces “the battery” by replacing the entire phone for $80

5 & 6. Earbuds and accessories that came with your device ARE covered under your apple warranty.

7. If there is a widespread known issue, Apple will swap immediately. So look up your issue to see if many others are reporting it before your Genius bar visit.

8. There are no shortcuts to get an appointment – so set one up online ahead of time.

9. You can be 15 minutes late and won’t be punished.

10. Update your device with the latest software before you bring it in.

Feel free to chime in with your experiences!

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To a one year-old, a magazine is an iPad that doesn’t work

Posted in culture, technology on 12/06/2011 by mark novelli

This video reminded me of a story that technology expert Clay Shirky told a few years ago about his friend’s daughter looking for the mouse behind their television. Shirky made the point that the emerging generation has a different set of expectations when it comes to information and technology. They expect to interact, and create, not just consume. He summed it up by saying, ”a screen that ships without a mouse, ships broken.” In recent years, touch screens, motion and voice controls are replacing the mouse as our input devices – but I think Shirky’s point still rings true. Our expectations are changing, and this must be addressed by those of us who teach others and share information.

[HT: www.tuaw.com]

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Louis C.K. Hates Twitter

Posted in culture, technology on 11/15/2011 by mark novelli

Comedian Louis C.K., once again, makes some brilliant observations about technology and culture (WARNING LANGUAGE).

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How do you give a presentation when people are texting?

Posted in gatherings, learning, technology on 11/09/2011 by mark novelli

I read a good article in Fast Company entitled, Giving Kick-Ass Presentations In The Age Of Social Media. Here is a an overview – with my thoughts added:

1. Don’t Panic if They Aren’t Looking at You - Engagement doesn’t always mean eye contact in these settings. Drawing or typing on an iPad can be engagement.

2. Stifle the Temptation to Ask for a Device Moratorium - People don’t like being told how to engage. A pen and paper is no more valid or appropriate than a smartphone.

3. If You Aren’t Nervous, You Should Be Now – Your audience has access to unlimited amounts of information almost instantly. This means we must work hard to make our presentations more than just lectures that transfer information to the listener. They must be passionate stories and experiences that allow for participation.

4. If You Don’t Speak Twitterese, It’s Time to Learn It. Share your social media information before you start. Make connections with your audience that extend the conversation outside of the presentation.

5. Congratulations! You May Be Speaking to Millions You Can’t See. Every presentation is an opportunity to share your story with those inside AND OUTSIDE the room. The influence of those in the room is a powerful thing.

6. The Reviews Are In–In Real Time. We should welcome and seek to grow from the instant feedback that the internet provides (but not get too focused on a negative comment here and there).

7. When All Else Fails, Surprise the Audience with Honesty. I believe this has always been at the center of any good message. People can sniff out when someone is honest, and when they they are not.

Things effective speakers have in common - Don’t use word-heavy powerpoint // good storytellers // use humor // keep it short // allow for Q+A

The full article can be found here

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Digital Parenting

Posted in technology on 10/11/2011 by mark novelli

As my kids are getting older, I am thinking more and more about what boundries I should set for their technology usage. I ran across this post at churchmag that I found to be helpful. The greatest reminder I took from this article was that my children are watching how and when I use (and do not use) technology.

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