I ran across an online interactive learning experience call SPENT. It puts you in the shoes of an unemployed, single parent, facing financial crisis. You are given the task of making it through 1 month on a very small budget. That budget gets added to / subtracted from as you make various decisions about healthcare, employment, grocery shopping, etc.
This is a perfect example to me of a new category of learning. Rather than presenting me with a list of information, I am asked to interact, make choices and engage in a story. As I have an experience, I use my imagination to place myself into another story. I don’t feel marketed to, yet I care about the cause of this organization. I am inspired to dream and create new approaches like this.