Thought-provoking article on Church Marketing Sucks about the correlation between participation and anticipation. Loved this quote:
Is it just me, or does it seem like the people who get the biggest thrill are the ones planning, producing or performing the experiences? What would it look like to get more people involved in the planning, producing or performing roles? How could the majority of people be a part of anticipating, instead of just the minority?
I’ve personally experienced and seen this–church programming or worship teams getting a bigger kick out of the process of being involved than anyone else.
I think this can be both deceptive and encouraging. Deceptive because if there’s a small minority of us planning and dreaming, we may have a skewed view of the engagement level of others. But encouraging because there’s small steps we can take each day in our churches to help people be involved in their own learning process.




