Happy 30th Birthday Mac!

Posted in communication, creativity, technology on 01/26/2014 by mark novelli

Brainwriting – better than brainstorming?

Posted in creativity on 01/14/2014 by mark novelli


We do a fair amount of meetings around IMAGO that are centered around idea generation. We’re constantly looking for ways to improve our process. I ran across this article about leading certain kinds of meetings using a brainwriting instead of traditional brainstorming techniques. I am going to give it a try and I’ll let you know what I think.

Have any of you tried this approach?

Interesting neuroscience study on creativity

Posted in creativity on 01/07/2014 by mark novelli


Interesting article by Baba Shiv on the Stanford Business site about creativity.
Read the full article here.

The key: Maintain high levels of  serotonin and dopamine through 3 key things:

  1. Get enough sleep – quality deep sleep is the key
  2. Eat a high-protein breakfast
  3. Exercise (considering a brisk walk before an afternoon meeting or walk and talk)

Not things that are shocking, but good reminders, especially for those days we have longer creative meetings.

[HT: 99U]

Brilliant Ad from Apple

Posted in creativity, marketing, story, technology on 12/19/2013 by mark novelli

Great Video – How to be creative

Posted in creativity on 12/18/2013 by mark novelli

This is the best video on creativity I have seen this year. I’ve watched it a few times and still finding more things to think about and discuss.

kid president – 20 things we should say more often

Posted in about imago on 11/27/2013 by mark novelli

Happy Thanksgiving!

[HT: http://churchm.ag%5D

Creative Leadership

Posted in creativity with tags on 10/09/2013 by mark novelli


Just read a really good article about creativity and leadership. How music, weather, schedules and distractions play into helping a group of people creatively problem solve.

You can find the article HERE.


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