This article was a really good reminder to me. Hope it encourages you as well!
READ THE FULL ARTICLE HERE. (HT to Michael Novelli)
Here is an excerpt that I liked…
While few freelancers, contractors, or agencies look forward to the process of fielding the same questions again and again, it still remains an integral part of their businesses. Would it be going too far to say that education the mostimportant facet of your business?
When you take the time to educate your clients on the problems that they’re experiencing and how your services/products can alleviate this pain, a few different things happen:
- They start to view you as an authority. This is not only great for the short-term work, but can lead to long-term relationships, which can be quite lucrative.
- They start to understand why they need you. If you’re doing things right and truly bringing value to your clients, their decision to hire you will be a no-brainer.
- They start to like you. The truth of the matter is that so many people within our industry hate taking the time to educate their clients. Why? Because they’re not thinking about the long-term effects. Take the time to invest in client education and you’ll become their new best friend.
So, you can take the short-term approach to working with clients (“What words do you want to rank for? Just let us know and we’ll try and make it happen”) or you can play the long game (“Our newsletter actually has an upcoming article on SEO for small businesses just like yours, would you mind if we sent it to you?”). Which situation sounds like a win-win to you?